Deciding what to post to social media can be overwhelming. Most small businesses are using too many platforms and either cross-posting, not posting, or choosing to post quantity or quality. Here’s some advice to help make life a little more straightforward when it comes to social media marketing.
Know your target market. When you know who you’re talking to, it’s easier to write content. It’s also easier to choose which platforms you should spend your time and energy on. For tips on finding your audience, I have a great article with some tips.
Know your social media channels. Choose 2-3 platforms to spend your time developing for your business. Using demographic data compiled from the different social media platforms, decide which one fits your target market. You don’t need to be on every single medium. Go where your audience is.
Know the times and frequency to post. Every industry and business is different, but there is data out there that can point you in the right direction if you’re not sure where to start. Hub Spot has a great article with suggested posting times for different platforms. I recommend using this as a guide and not a standard. After 2-3 months, looks at your data to determine the best times to post for your business. My clients vary from some of the suggested times listed in the Hub Spot article.
Know your compacity. How much time can you commit to developing content each week? Can you devote 30 minutes a week or eight hours? Perhaps you could delegate this task or hire someone to help.
Create a plan. After figuring out your target market, the platforms you will use, the best times to post, and how much time you can devote to creating content, create a content calendar. It seems daunting, but it doesn’t have to be — pop on over to my articles on content creation.
Whatever you do, keep in mind your capacity and let relevancy and quality drive the bus. It is better to post twice a week of quality content that resonates with your audience, then crap seven days a week. If you need assistance with optimizing your efforts, developing a comprehensive strategy, and implementing that strategy, Keep it Real Social can help.