Are you using Pinterest as one of your avenues to gain more business? If you aren’t, it might be time to start thinking about adding this platform. Many people think of Pinterest as just a platform to visit when looking for inspiration for things like decorating your home or cooking dinner. While Pinterest is a great tool to find those items, it’s also a great way to advertise your small business and attract buyers.
Here are five reasons why you should consider using Pinterest for your small business:
- Pinterest popularity
Pinterest is the 4th-largest social media platform in the United States, with about one in four people holding an account. Globally, Pinterest’s popularity is growing every year. With those statistics, it’s no surprise that Pinterest is here to stay for a while.
2. It has visual appeal
Just as video has become more appealing on social media, visual searches have also become more popular online. Visual information can be quicker to digest and easier to get viewer’s attention, resulting in more eyes on your product or service.
3. Pinterest and SEO
Pinterest is built primarily for search and discovery. That’s why it is essential to use relevant keywords in your Pinterest profile and your pins. Think of Pinterest as more of a search engine than a social media platform, and you will benefit more from it.
4. Boosts brand exposure
People get on Pinterest to get new ideas and find new products. Once someone sees something, they like they will pin it to their board. The more often your pins get posted, the more brand exposure you will get.
5. Popular with women
If your product targets women, then you want to be on Pinterest. Women create more than two-thirds of Pinterest accounts. In the United States, 8 in 10 women on Pinterest are moms or the decision-makers in their household. If you are targeting these audiences, it’s a no-brainer for your business to be on Pinterest.
It’s important to remember that Pinterest is more than just another social media platform you need to be active on. If you are consistent on Pinterest with new posts and reposting other relevant pins, there is no question that you will see your viewership and your brand grow.
If you are looking to start a Pinterest account for your small business or revitalize an existing Pinterest account, we can help you start. Reach out to Keep It Real Social and let us come up with a plan for you.