About Us

We love what we do

Keep it Real Social is a boutique social media marketing company specializing in optimizing social media channels, developing killer social media strategies that incorporate local SEO, and then implementing and managing their client’s accounts.

We manage websites, e-commerce, email marketing campaigns, create graphics, develop brand guidelines, design marketing materials, optimize and manage Google My Business, and write blog posts.

Keep it Real Social offers social media and email marketing training for businesses, the community, and individual instruction, including custom keynotes.


Keep it Real Social is fantastic at taking your vision for your brand and translating it into a full-blown social media strategy!

Meet Sommer Poquette

CEO & Founder | Social Media Expert

Sommer grew up thinking she would be a teacher. She bet her dad $100.00 she would graduate from college as a teacher, she won the bet. After discovering blogging and social media marketing in 2007, she swapped the chalk for a laptop. Sommer Poquette has spent over a decade working as a professional blogger, social media consultant, and online influencer.

Sommer has worked with award-winning PR and advertising firms on social media campaigns for large brands such as eBay, Verizon Wireless, Whirlpool, Method, and Stoneyfield Farms…to name a few.

She has consulted with companies of all sizes and even commuted to Oakland County, California, for three years as a social media consultant for the Shaklee Company. The joke at Shaklee HQ was how she had the longest commute to work!

After selling her Nielsen top-rated blog in 2018, Sommer Poquette launched Keep it Real Social to help businesses of all sizes use social and digital media marketing successfully.

Sommer has received certifications from DigitalMarketer as a certified social media marketing specialist and content marketing specialist. She has also received a Google Digital Garage Certification, Google Digital Sales Certification, Google My Business Certification, issued by Google. For more information on her qualifications, education, and experience, visit LinkedIn


Our Small but Mighty Team 

Dedicated partners working to deliver only the best for our clients.

Our team also includes a part-time editor and copywriter, photographer, and partnership with a Facebook ad specialist and web developer..

Haley Rummer

Haley Rummer

Integrative Project Manager

Haley is Sommer’s right-hand gal. From administrative work to project management, she does it all. She is a pro at multi-tasking and extremely proficient. She gets the job done and keeps the business running smoothly. Haley is a certified content marketer and social and community manager.

Michelle Hibbard

Michelle Hibbard

Social Media Manager

Michelle is a communications and marketing expert with 10+ years of experience. Michelle works directly with clients to deliver engaging content that drives results. She’s experienced with email marketing, community managment, PR, and social media marketing strategy.

 Carie Birkmeier

Carie Birkmeier

Associate Creative Director - Account Manager

Carie graduated from Northern Michigan University with a degree in graphic design. Since 2016 she’s worked as a graphic artist and lead designer. Not only is Carie exceptionally talented at design work, but she also has experience with copywriting, web design, and social media management. 



(231) 753-6157




208 Petoskey Street, Petoskey, MI 49770