If you have an Instagram account, you may have found yourself sucked into watching funny or creative Instagram Reels. Instagram Reels is a content format that allows you to create short videos. Reels can be viewed in different parts of an Instagram account. They can be placed on the grid, in the stories section, and the trending reels part of Instagram. Instagram Reels can be up to one minute in length.

It’s important to mention that Instagram Reels and Instagram Stories are not the same thing (even though they sound similar). Instagram Reels include creative tools you can use, such as AR effects and speed control, and it also allows you to clip videos. Reels can stay on your Instagram grid forever, where Instagram stories are only visible for 24 hours. However, you can put your Instagram Reel that you create in your story.

How to use Instagram Reels for your small business

Instagram Reels give you another opportunity to reach out to new potential followers and clients. If people like watching short videos, they will be more drawn to this part of Instagram where they can discover you if they haven’t already! Here are a few things you can do in Instagram Reels for your small business.

Share educational content
Teach your followers something new! Instagram Reels can teach people something in one minute or less. Create a reel and show your followers a recipe or a beauty hack. People have short attention spans these days, so if you can teach your followers something in a short amount of time, you have a better chance of getting your point across!

Advertise your products
If you sell products, Instagram Reels are a great way to advertise them. This allows you to showcase your products in multiple places on the Instagram platform. You can promote your products on your Instagram grid, stories, and the Reels section, allowing for more visibility.

Show your followers what your company does behind the scenes
Social media is all about establishing virtual relationships with people around the world. Let your followers in on who is behind your company. Show videos of your staff or how your product or service you sell comes together. Giving your followers a behind-the-scenes look at who is behind your company can help grow these virtual relationships!

Advertise Sales and Promotions
Do you have a special sale or promotion coming up? Create an Instagram Reel to announce it! Have your staff do a fun little dance to promote it. Once the reel is created, you can put it on your grid and in your Instagram stories for it to be seen in multiple places!

Adding Instagram Reels to your social media marketing plan is another excellent way to get more followers. Instagram Reels have become one of the most popular areas of the Instagram platform today, so you can be sure more your followers will grow if you add this technique.

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