Fall is the perfect time to connect with your audience. September 22 marks the official start of fall, and the season runs until December 21. That’s three months to embrace the changing seasons and refresh your marketing efforts. Here are some ideas you can put into practice right away.
Adjust Your Local Listing for Holiday Hours
Fall leads straight into the busy holiday season, which means hours often change for many businesses. Update your Google Business Profile, Yelp listing, and other directories with any special hours for Thanksgiving, Black Friday, or early holiday closings.
Send a Fall Newsletter
A seasonal email is a simple and affordable way to keep customers engaged. Use this opportunity to share any changes in your hours and seasonal promotions, highlight new staff, and promote upcoming events for new products/services. For example, a boutique could share a new fall-scented lotion or scarves that have arrived for the season.
Participate in Small Business Saturday
Small Business Saturday falls on November 30 this year, right after Black Friday. This is a fantastic opportunity to remind your community to shop local. A restaurant could share a special prix-fixe menu for the day, while a clothing store could highlight a unique gift not found at a big-box store. Be sure to pair this with a social media campaign to build excitment leading up to the day or a special promo code or gift with purchase.
Update Your Facebook Cover Photo
Your cover image is prime real estate. Swap it for a seasonal photo that reflects fall’s aesthetic. A coffee shop might feature a steaming pumpkin spice latte with leaves scattered on the table. A pet groomer could share a photo of a golden retriever with a plaid scarf. It’s an easy way to show your brand is active and in tune with the season.
Create Seasonal Content for Your Website
Use fall as inspiration for fresh website content. A restaurant might showcase pumpkin-themed dishes, like pumpkin ravioli or spiced cocktails. A fitness studio could write a blog about keeping energy up as the days grow shorter. By weaving in seasonal keywords—think “fall recipes” or “cozy workout routines”—you’ll also boost your SEO.
Use Fun Fall Marketing Slogans
Catchy seasonal slogans can make your brand stand out. Here are some ideas to get you started:
- “Falling for Savings”
- “Pumpkin Spice and Everything Nice”
- “Leaves Are Falling, Deals Are Calling”
- “Hello, Gourd-geous!”
- “Sweater Weather, Better Together”
- “Fall Into Comfort”
- “Harvest the Savings”
- “Get Cozy With Us This Season”
- “Thankful for You”
- “Spice Up Your Season”
Businesses can tailor these slogans to their products—for instance, a clothing boutique could use “Sweater Weather, Better Together,” while a spa could highlight “Get Cozy With Us This Season.”
Update Seasonal Advertising
If you’re running paid ads, refresh them with fall visuals. Swap summer beach shots for cozy fall images like apple orchards, warm sweaters, or colorful leaves. For example, a spa might run an ad featuring a hot stone massage with the tagline, “Relax into fall.” Even subtle updates to imagery can make your ads feel timely and relevant.
Leverage Fall Holidays and Observances
Beyond Halloween and Thanksgiving, there are plenty of fun “national days” to tie into your marketing. These dates provide ready-made hooks for content, promotions, or social media campaigns:
- September 22: First Day of Fall
- October 1: National Coffee Day
- October 4: National Taco Day
- October 10: World Mental Health Day
- October 16: Boss’s Day
- October 26: National Pumpkin Day
- October 31: Halloween
- November 1: Daylight Saving Time Ends
- November 11: Veterans Day
- November 13: World Kindness Day
- November 28: Thanksgiving
- November 29: Black Friday
- November 30: Small Business Saturday
- December 2: Cyber Monday
- December 4: National Cookie Day
- December 21: First Day of Winter
These observances give you natural opportunities to connect with customers.
Final Fall Thoughts
Fall provides endless opportunities to refresh your marketing and connect with your audience. It’s a new season to enhance engagement and boost sales by updating visuals, incorporating fall slogans, connecting with your clients, and capitalizing on fall holidays. Start early, stay consistent, and let the season inspire your brand’s narrative.
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Sommer Poquette is the founder and CEO of Keep it Real Social, an award-winning, five-star boutique marketing agency. Since 2008, Sommer has been a consultant, aiding hundreds of local, regional, and national businesses in expanding their online presence. Keep it Real Social specializes in optimizing social media channels, crafting powerful strategies that integrate local SEO, and managing the implementation and ongoing supervision of client accounts. The agency’s comprehensive services include strategizing, training, and implementation, ensuring businesses succeed in their social media marketing efforts.
