![](https://keepitrealsocial.com/wp-content/uploads/2020/04/Copy-of-Keep-Your-brand-light-burning-1024x1024.png)
“Keep the brand light burning, because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year is gigantic”
– Mark Ritson
“Keep the brand light burning, because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year is gigantic”
– Mark Ritson