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As with other social media platforms, Pinterest offers business the opportunity to promote their content through a paid option. If you have an advertising budget for your brand, you may wonder if it’s worth putting forth the revenue on Pinterest ads. There’s likely no one right answer for every business. However, paid pinning could allow […]

You’re working hard to create a Pinterest marketing strategy that’s effective in helping your brand to boost engagement and build community. You know that an involved audience is more apt to become customers, potentially even evangelists of your product. One strategy you may not have considered is when the best time to pin to Pinterest […]

By now you know that Pinterest is likely a worthwhile marketing investment for your business. This social media site is stellar when it comes to traffic increase, brand engagement and sales conversions. Just check your website’s analytic tool to see for yourself how many visitors are reaching your content by way of Pinterest. You’re sure […]

Pinterest has become popular as both a social network and as a source of referral traffic. You may be using it for your business, but are you getting the most out of that use? If you’re not pinning to group boards, you’re missing out on a huge audience that goes well beyond your own followers. […]

While it’s important that your pins are user-friendly and easily searchable, you also want to spend some time naming, organizing and populating your boards in ways that make them inviting to users. Messy boards with wide discrepancies in the number and kinds of pins found within them are simply not worth wading through. Your followers […]