by Sommer Poquette | Feb 18, 2021 | LinkedIn Marketing
When it comes to social media platforms, LinkedIn can stand out as being a little different from the others. You don’t normally see funny memes or pictures of people’s pets on LinkedIn (but that’s not to say they aren’t there!). LinkedIn is more for professional use,...
by Sommer Poquette | Feb 5, 2021 | Instagram Marketing
We finally crossed over into 2021, and THIS is the year that you have decided to be serious about growing your Instagram account. You know it’s going to take some work and some time, but you are focused and determined to make it happen. Where to begin? Instagram has...
by Sommer Poquette | Dec 11, 2020 | Social Media Tips
It’s easy to get sucked into the blue light. To look at your phone or computer screen and two hours later realize you’ve accomplished nothing. Admit it; you’ve gone down the rabbit hole of checking your social media accounts only to never come up for...
by Sommer Poquette | Oct 23, 2020 | Google My Business
If you own a restaurant, check your Google My Business listing for a DoorDash link under your menu. DoorDash is a food delivery service, and I’m guessing you did not authorize this third-party link and had no idea it was even there. I want to share with you how...
by Sommer Poquette | Sep 15, 2020 | Content Marketing, Marketing Strategy
When using social media to drive traffic, it’s essential to recognize that some activities provide short-term, quick bursts of traffic while others work longer. I call this the short-tail and long-tail, and they’re both different strategies with different...
by Sommer Poquette | Sep 9, 2020 | Marketing Strategy, Social Media Tips
Social media marketing is an excellent way to stay in touch with your current clients and reach potential clients. Often small business owners will use social media marketing without a plan. I call this throwing spaghetti at the wall to see what will stick. It can be...
