Make the Most of Fall Marketing: Ideas for September Through December

by Sommer Poquette | Sep 22, 2025 | Content Marketing, Marketing Strategy, Small Business, Social Media Tips

Fall is the perfect time to connect with your audience. September 22 marks the official start of fall, and the season runs until December 21. That’s three months to embrace the changing seasons and refresh your marketing efforts. Here are some ideas you can put...

The Pendulum of Marketing: What Changes and What Stays the Same?

by Sommer Poquette | Sep 18, 2025 | Content Marketing, Marketing Strategy

I’ve been working in marketing since 2008, and in that time, I’ve seen it all: platforms rise and fade, SEO “hacks” come and go, and algorithms shift overnight. Some trends stick, and many don’t. However, a few constants remain true, no...

From Idea to Post: My Process for Creating Social Media Content

by Maggie Grant | Aug 6, 2025 | Instagram Marketing, Small Business, Social Media Tips, Target Market, TikTok

Let’s be real: my brain is in overdrive 99% of the time. Ideas? Constant. Focus? Questionable. Structure? It’s a work in progress. My creative process isn’t neat, color-coded, or Pinterest-worthy. It’s scribbled notes, sudden inspiration, and jumping from one idea to...

What I learned in my First Month at a Marketing Agency

by Maggie Grant | Jul 29, 2025 | KRS-News, Marketing Strategy, Small Business

Interning can be scary… unless you’re at Keep It Real Social. It’s a job where I not only learn about marketing, but also get to use the creative skills I already bring to the table. Uh, score! What I love about marketing is how many passions fit under one umbrella:...

Gen Z Edition: Social Media Platforms My Friends are Using in 2025

by Maggie Grant | Jul 15, 2025 | Content Marketing, Marketing Strategy, Social Media Tips, TikTok

If we are being totally honest here, no one has just one main app they stick to forever. It’s in with the new, out with the old (especially when it’s time to clear up that phone storage). Some apps are just part of the daily routine now. TikTok for the endless doom...

6 TikTok Trends Brands Should Know: Gen Z Edition

by Maggie Grant | Jul 10, 2025 | Content Marketing, Social Media Tips, TikTok

TikTok continues to dominate as one of the fastest-growing platforms in 2025, and I’m here to help you stay ahead of the curve. From trends your brand should be hopping on, to the ones it’s time to say “bye-bye” to, this is your guide to your...