Many people look at Pinterest as another social media platform, but it is so much more than that. Pinterest is a visual search engine that can get more eyes on your content if you use it correctly. One way to make sure your content works for you is using the right keywords in the appropriate places on your Pinterest account.

When you use keywords correctly on your Pinterest account, it allows your content to show up to your ideal audience and in more relevant searches. Below is a list of places you should make sure you use relevant keywords.

Pinterest Account Name
 The very first thing people will see when they visit your Pinterest profile is the name of your Pinterest profile. Although your Pinterest account name is usually short, it is possible to use keywords. Your company name might suffice.

Pinterest Profile Description
 Use relevant keywords in your profile description to explain who you are and what you offer. Using the top keywords in your description along with a call to action is a great way to let your viewers know what your profile is all about before they dive into your account.

Pinterest Board Names
 Make sure your board names are accurate for what you will be pinning in them. Think about what people would be searching for if they came across one of your boards. Use those keywords to explain that when creating your board names.

Pinterest Board Descriptions
 Just like your Pinterest profile description explains what your profile is about, your boards should do the same, only specific to each board. Use proper keywords that go more into detail about what is on that particular board.

Pin Headline
 When you are creating pins, use keywords in the headline of your pin to attract people to want to look at it. You want your pin headlines to be intriguing enough to get people to click on them.

Pin Description
 Your pin description is one of the most important places on Pinterest where you want to include relevant keywords. Using keywords will help your pins show up in searches in the short description where you explain what your pin is about. Be careful not to overuse keywords to make them cluttered. Keep it short. 

Pin Image
 To help your pins show up on Google, the No. 1 search engine on the web, save the images that you use for pins with keywords. Again, you don’t want to overdo it when you are using the keywords, but Google can pick up keywords in pictures, which will help you move up in the rankings of searches.

Pin Alt-Text Description
 The alt-text description is used to help the visually impaired understand what your pin graphic looks like. Using keywords can help with showing up in searches on Google. It is important to note that you must use words in your alt-text to explain the graphic. If you use irrelevant words in your alt-text description, it could hurt your Google SEO.

If you want your Pinterest profile to work for you, using keywords will do just that! It will turn into a search engine that will drive more followers to your content. Give it a try!

Want more marketing tips from Keep It Real Social? Sign up for our newsletter and get them sent straight to your inbox!