We are in an opportune time right now where many people are looking for work, and at the same time, many businesses are looking to hire! Due to the current circumstances, LinkedIn can be an excellent tool for both job seekers and employers if used correctly.
One of the first things that a person sees when looking at a LinkedIn profile is your headline (hopefully, you haven’t left this part blank). Your headline on your LinkedIn profile can immediately grab the attention of an employer or job seeker if designed correctly. Here are a few tips to help you when you are trying to create a LinkedIn headline to promote yourself or the product or services you are trying to promote.
Avoid bragging about yourself.
While it is important to make yourself look good and look like an expert in the area of your work, you don’t want to come off sounding like you are bragging about yourself. You want to make sure you sound authentic. Avoid using words such as best, gifted, hard-working, amazing, etc. When you finish writing your headline, do you think it sounds arrogant or genuine? If you picked the first choice, you might want to go back and rewrite it.
Skip the big words
It’s easy to use big words to impress people, but we recommend shying away from them. You want anyone who reads your headline to understand what you are trying to convey; of course, using industry-related words is encouraged to help show up in searches. We are talking about using words to describe yourself that people may not understand.
Use humor
While still being professional, adding a little bit of humor to your headline could help you! Humor can give people a little taste of your personality. Most people will want to work with other people with whom they can get along or have fun. Writing your headline with a piece of your personality included in it can immediately show people who you are!
Show how you can add value
Think of your headline as an advertisement for yourself or your business. How can you add value to an organization or a person? Let your readers know right away by reading your headline that you can help them!
Use keywords
Before you create your headline, figure out your audience. Once you know your audience, you can use the proper keywords to attract those groups of people. Keywords can help people find you quicker.
A headline is a great way to make a first impression. Stand out from the rest with a well-written headline, and you will have LinkedIn working for you in no time!
Get more marketing tips sent straight to your inbox every week. Sign up for our newsletter!
