by Sommer Poquette | Sep 22, 2025 | Content Marketing, Marketing Strategy, Small Business, Social Media Tips
Fall is the perfect time to connect with your audience. September 22 marks the official start of fall, and the season runs until December 21. That’s three months to embrace the changing seasons and refresh your marketing efforts. Here are some ideas you can put...
by Sommer Poquette | Sep 18, 2025 | Content Marketing, Marketing Strategy
I’ve been working in marketing since 2008, and in that time, I’ve seen it all: platforms rise and fade, SEO “hacks” come and go, and algorithms shift overnight. Some trends stick, and many don’t. However, a few constants remain true, no...
by Sommer Poquette | Feb 19, 2025 | Marketing Strategy, Small Business, Social Media Tips
Many business owners believe that social media alone is the key to solving all their marketing challenges. If they post on Facebook, clients will come flocking. If only it were that simple. While social media is a powerful tool, it represents just the top of your...
by Sommer Poquette | May 29, 2024 | Email Marketing, Facebook Marketing, Google My Business, Instagram Marketing, Marketing Strategy, SEO
Growing up, going into Downtown Petoskey was a big deal. We would go to the pharmacy, the JCPenny on the corner for our clothes, Ben Franklin’s for craft supplies, visit Jespersen’s for Pie and walk the streets window shopping. Sometimes, I could convince...
by Sommer Poquette | May 13, 2024 | Content Marketing, Email Marketing, Facebook Marketing, Instagram Marketing, Small Business
Summer is on its way, and to help small businesses get a jumpstart on their social media planning, we’re thrilled to present a guide to upcoming summertime holidays and celebration days. We include suggested hashtags, innovative social media content ideas, and...
