Sommer Poquette

As long as a comment is legitimate, it’s best to respond to it rather than delete it. People have probably already seen it and your response can help to show that you care about your customers. Plus, once you have your protocols established, it will be easy to respond. When you respond, your goal is […]

Here are the steps and best practices for dealing with negative content online: Identify the Source Where is the negative comment coming from? Start by identifying the source. Is it genuine or not? If it’s a troll, or someone who revels in attacking people and businesses simply for their own entertainment and no good reason, […]

Now that you have your plan for creating a good reputation online, you need to maintain control over it. Controlling Social Media Make sure that you have and maintain a profile on every social media platform your target audience uses. First, you need to find out which platforms they use. Facebook is a pretty solid […]

The final step is to start creating and publishing your content. You discover what works and what doesn’t through trial and error. If one piece of content garnered a great response, you should figure out why and try to replicate its success. This doesn’t mean creating the same or even necessarily a similar piece of […]

Aside from the content of comments and reviews, you should consider your best arenas online. This means the websites or platforms where people are talking about your brand. You might find that people are discussing you most on Facebook or Twitter, or that your own blog’s comment threads have become a hot discussion spot. Customers […]