by Sommer Poquette | Sep 15, 2020 | Content Marketing, Marketing Strategy
When using social media to drive traffic, it’s essential to recognize that some activities provide short-term, quick bursts of traffic while others work longer. I call this the short-tail and long-tail, and they’re both different strategies with different...
by Sommer Poquette | Sep 9, 2020 | Marketing Strategy, Social Media Tips
Social media marketing is an excellent way to stay in touch with your current clients and reach potential clients. Often small business owners will use social media marketing without a plan. I call this throwing spaghetti at the wall to see what will stick. It can be...
by Sommer Poquette | Aug 24, 2020 | Facebook Marketing, Online-Reputation-Management
Facebook is probably the world’s most popular social networking site. If you are working online, you don’t need to have a presence there, but considering that millions of people of just about every demographic use it – why not? One issue with Facebook is that so many...
by Sommer Poquette | Aug 24, 2020 | Facebook Marketing, Marketing Strategy
If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to...
by Sommer Poquette | Aug 17, 2020 | LinkedIn Marketing
LinkedIn is a bit different from Facebook or Instagram in that it’s focused more on businesses. But even the biggest business can sometimes be at a loss of what to post on their activity feed. Here are 50 ideas that may help inspire you to post. Use fill-in-the-blank...
