by Sommer Poquette | Nov 17, 2025 | Branding, Marketing Strategy, Small Business, Social Media Tips
If you use Canva for your small business, you may have tried its new AI tools. At our marketing agency, we utilize features such as Magic Write, Magic Design, Magic Eraser, and Resize, which work best with clear and detailed prompts. Here are some useful AI prompts...
by Sommer Poquette | Sep 22, 2025 | Content Marketing, Marketing Strategy, Small Business, Social Media Tips
Fall is the perfect time to connect with your audience. September 22 marks the official start of fall, and the season runs until December 21. That’s three months to embrace the changing seasons and refresh your marketing efforts. Here are some ideas you can put...
by Sommer Poquette | Sep 18, 2025 | Content Marketing, Marketing Strategy
I’ve been working in marketing since 2008, and in that time, I’ve seen it all: platforms rise and fade, SEO “hacks” come and go, and algorithms shift overnight. Some trends stick, and many don’t. However, a few constants remain true, no...
by Sommer Poquette | Feb 19, 2025 | Marketing Strategy, Small Business, Social Media Tips
Many business owners believe that social media alone is the key to solving all their marketing challenges. If they post on Facebook, clients will come flocking. If only it were that simple. While social media is a powerful tool, it represents just the top of your...
by Sommer Poquette | May 29, 2024 | Email Marketing, Facebook Marketing, Google My Business, Instagram Marketing, Marketing Strategy, SEO
Growing up, going into Downtown Petoskey was a big deal. We would go to the pharmacy, the JCPenny on the corner for our clothes, Ben Franklin’s for craft supplies, visit Jespersen’s for Pie and walk the streets window shopping. Sometimes, I could convince...
