An optimized business listing description plays a vital role in consumers finding a business when they search. When added to a Google Business Profile, LinkedIn, or any online listing, a company description is often ovelooked. Follow these simple tips to create a high-quality, killer business listing description.
Keywords Matter. Create a list of keywords and keyword phrases associated with your business and what people might search to find your company. Use these keywords and phrases when writing your business listing description without keyword stuffing. Even though the keywords help the search engines, real people are reading what you write.
Location. Often the place of a business is left out of the description but if you serve a specific region, state, or area, include this. Adding a geographical location to a description helps with proximity and your Google ranking.
Character Count. Google Business Profile allows for 750 characters, including spaces. Be sure to write an overview that uses as many characters as possible while accurately describing your business. If you create a well-written keyword-optimized business overview, it should be easily adapted for multiple platforms.
Differentiation. What makes your business unique? Highlight something that sets you apart from a competitor—for example, a money-back guarantee, free regional delivery, or a gift with purchase.
Credibility. Even with a limited character count, you can begin building trust. If you’ve won an award or have certifications, briefly mention this. Here is an example: Keep it Real Social is an award-winning five-star boutique marketing agency offering integrative marketing services for small businesses.
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