At Keep It Real Social, we are big fans of helping our clients appear in local searches. If you are a brick-and-mortar business, you want your business to appear in Google searches (the number one search engine on the internet) when people are looking for the product or service you are selling. While showing up as one of the top results in a Google search is always positive, it is also possible to show up on Google Maps when people are searching.
How often do you search on Google Maps for a local pizza place or shop that sells a product you are looking to buy? Google Maps ranks those searches just like they rank what is found when searching on the Google search engine.
As a business owner, there are a few steps you can take to show up on Google Maps. Here are three things you should make sure you are doing so you have a greater chance of showing up on Google Maps.
Set up your Google My Business Account
If you are a brick-and-mortar business, it is essential to set up your Google My Business account. It is not only critical for you to set up your Google My Business account but it must be set up correctly. Google wants to make sure you are a legitimate company. It’s vital that the details you provide on your Google My Business account match what is listed on your website or wherever else your business is listed. Be as accurate and detailed as you possibly can, and you will have a better chance of showing up on Google Maps! Unsure of how to set up your Google My Business account? Reach out to Keep It Real Social. Our experts are here to help!
Optimize Your Website for Local Searches
Google will use information from your business website to verify your business. If you are looking to show up in Google Maps, make sure you have a contact page on your website with your business address, phone number, and other related contact information. This information must match what you put on your Google My Business profile. Try and include your business address in a few locations of your website. If you have a blog as part of your website, write a few posts that talk about the city or town where your business is located. The location will help with keyword searches for people looking in your area.
List your business on other sites
Not only do you want to have a business website, but you also want your company to be listed on other sites, which will help with your local SEO searches. If there are local directories to add your business information, take advantage of them. List your business on Yelp. Remember that you want all the information on all platforms to match and be accurate. Having your business information on multiple sites will give you a better chance of appearing on Google Maps.
The more places your business information can be on the internet, the more people will learn about your business and hopefully become your next customer!
Want more tips on how to market your business? Sign up for the Keep It Real Social newsletter and get them sent to your inbox every week!