by Sommer Poquette | Jan 18, 2023 | Marketing Strategy, Small Business
Valentine’s Day is yet another holiday with huge potential you can harness to market and grow your small business. It comes in third for holidays that generate the most revenue, beat out only by Christmas and Mother’s Day. Besides driving sales,...
by Sommer Poquette | Jan 17, 2023 | Google My Business, SEO
If you have a business, you want people to find you. The build it, and they will come theory, it doesn’t fly. To do this, you must build as many roads to your business as possible. You have to differentiate yourself from the competitor. You must create signals...
by Sommer Poquette | Jan 3, 2023 | Email Marketing
Your sales lead list is your most important marketing tool. The people on the list gave you their contact information. That means they already have some knowledge of your business and interest that is compatible with your products or services. It makes your job easier...
by Sommer Poquette | Dec 12, 2022 | Instagram Marketing
Ring in the New Year and up your Instagram game. The social media landscape has changed a lot over the last year. Static content in feeds doesn’t draw eyeballs like it once did. Reels and Stories are where you’ll find followers and potential new customers...
by Sommer Poquette | Dec 1, 2022 | Content Marketing, Marketing Strategy
Content pillars are the foundation of your digital marketing strategy. They drive traffic to your website by improving SEO, giving your content focus, and acting as building blocks for additional content. What are Content Pillars Content Pillars are educational,...
by Sommer Poquette | Nov 11, 2022 | Email Marketing
‘Tis the season for shopping, and as a small business, a well-designed holiday email marketing campaign is critical for maximizing sales. First, we’ll look at why email marketing is so important. Then we will give you ideas you can implement in your own holiday email...
