The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client aren’t looking for or the phrase, your content, and […]
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How The Small Guy Can Win – Relevancy Matters
Large websites (think Wikipedia), and those that have been around for a long time, often have a leg up on the competition for the top search result spots in your favorite search engines. That doesn’t mean you don’t have a shot though. In an effort to bring their customers – the people that type in […]
Boost Your Authority And Make Sure Google And Your Users Take You Seriously
As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually, right after you learn about keywords, and for good reasons. It is one of the significant factors of how well you will rank for anything on your entire site. Let’s look at what you can do to boost […]
Is Your Site Trustworthy? Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking
If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content yet they are buried deep down in the search results while other sites rank higher. One of the main reasons is the trustworthiness […]
Keywords – A Glimpse Into What Your Target Audience Wants And Needs
Let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy. Keywords and Key Phrases Before we go any further, I think it is important to note that […]
Why You Need A Solid SEO Strategy And A Way To Measure Results
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind and no clear directions on how to get there. You may eventually make it to your destination, but it will take a lot longer and require more effort than if you had […]