by Sommer Poquette | Nov 7, 2018 | Content Marketing
The first step in personalizing your content is to develop a clear message and goal for each piece of content you produce. If you don’t have a strategic reason for the content in the first place, personalization won’t help you reach your objective....
by Sommer Poquette | Nov 7, 2018 | Content Marketing, Target Market
Content personalization is driven by the data you have about your target market and their needs and behaviors. The more data you have about your audience, the more you can personalize your content to meet their needs. The foundation of your personalization is a...
by Sommer Poquette | Oct 30, 2018 | Content Marketing, Target Market
Today, it’s harder than ever to catch a customer’s attention. The Internet is awash with free content that provides helpful and valuable information to anyone needing it. How do you make your content stand apart? A relatively new method for not only grabbing your...
