Content Marketing

In order to keep the content coming to your audience, you need to create an organized calendar. Ongoing activities include finding and organizing content, publishing your content, and monitoring your results. All of the tasks related to content curation need to go on this calendar. It’s good to start by deciding how often you’ll share […]

There are many different ways to curate content. Remember that the important thing is to provide value for your audience. Choose the content you curate as well as the way you present it in such a way that it delivers this value. Here are some ideas on ways to curate content. Curate Someone Else’s Research […]

Once your goals are set, the next step is to figure out what your audience likes and wants. The best way to do this is to create a persona that describes your typical audience member. This should include demographic and psychographic information, but what’s most important to know is how they consume content. Here are […]

The first step in your content curation strategy is to establish clear goals, because all of the other details depend on it. Once you know exactly what you hope to achieve through content curation, you can start making decisions on how to achieve that goal. Your audience is bombarded with content constantly, so without clear […]

Content is vitally important to any business today. Your content is how you communicate with your audience. Especially online, it’s no exaggeration to say that content is everything. Studies show that informational content has much more influence over customer buying decisions online than any traditional sales method. What this means for businesses today is that […]

The first step in personalizing your content is to develop a clear message and goal for each piece of content you produce. If you don’t have a strategic reason for the content in the first place, personalization won’t help you reach your objective. It’s a matter of deciding where each piece fits into your overall […]