by Sommer Poquette | Sep 15, 2020 | Content Marketing, Marketing Strategy
When using social media to drive traffic, it’s essential to recognize that some activities provide short-term, quick bursts of traffic while others work longer. I call this the short-tail and long-tail, and they’re both different strategies with different...
by Sommer Poquette | Jun 25, 2020 | Content Marketing
Independence Day is a day to celebrate our country and our freedoms. This is a great time to highlight our creativity, inspirations, abilities, and engage with our audience. Market with a Bang and Celebrate the 4th of July with your fans and followers with these 5...
by Sommer Poquette | Nov 30, 2018 | Content Marketing, Social Media Tips
In order to keep the content coming to your audience, you need to create an organized calendar. Ongoing activities include finding and organizing content, publishing your content, and monitoring your results. All of the tasks related to content curation need to go on...
by Sommer Poquette | Nov 29, 2018 | Content Marketing, Social Media Tips
There are many different ways to curate content. Remember that the important thing is to provide value for your audience. Choose the content you curate as well as the way you present it in such a way that it delivers this value. Here are some ideas on ways to curate...
by Sommer Poquette | Nov 28, 2018 | Content Marketing, Social Media Tips
Once your goals are set, the next step is to figure out what your audience likes and wants. The best way to do this is to create a persona that describes your typical audience member. This should include demographic and psychographic information, but what’s most...
by Sommer Poquette | Nov 27, 2018 | Content Marketing
The first step in your content curation strategy is to establish clear goals because all of the other details depend on it. Once you know exactly what you hope to achieve through content curation, you can start making decisions on how to achieve that goal. Your...
