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5 Marketing Post Ideas for Valentine’s Day

5 Marketing Post Ideas for Valentine’s Day

by Sommer Poquette | Jan 21, 2026 | Content Marketing, Facebook Marketing, Instagram Marketing, Small Business, Social Media Tips

Valentine’s Day is more than a “Hallmark” holiday—it’s a powerful opportunity for your brand to build genuine connections with your audience in memorable, authentic ways. You don’t need a big budget or complex campaign. Instead, focus on sharing your personality and...
Common Marketing Mistakes to Avoid

Common Marketing Mistakes to Avoid

by Sommer Poquette | Jan 20, 2026 | Content Marketing, Facebook Marketing, Marketing Strategy

Over the years, we’ve worked with hundreds of small businesses, and they all want the same thing: to tell their story and share what they sell or do with their ideal client. They have the best intentions, but their specialty is running their business, not marketing...
Make the Most of Fall Marketing: Ideas for September Through December

Make the Most of Fall Marketing: Ideas for September Through December

by Sommer Poquette | Sep 22, 2025 | Content Marketing, Marketing Strategy, Small Business, Social Media Tips

Fall is the perfect time to connect with your audience. September 22 marks the official start of fall, and the season runs until December 21. That’s three months to embrace the changing seasons and refresh your marketing efforts. Here are some ideas you can put...
The Pendulum of Marketing: What Changes and What Stays the Same?

The Pendulum of Marketing: What Changes and What Stays the Same?

by Sommer Poquette | Sep 18, 2025 | Content Marketing, Marketing Strategy

I’ve been working in marketing since 2008, and in that time, I’ve seen it all: platforms rise and fade, SEO “hacks” come and go, and algorithms shift overnight. Some trends stick, and many don’t. However, a few constants remain true, no...
Gen Z Edition: Social Media Platforms My Friends are Using in 2025

Gen Z Edition: Social Media Platforms My Friends are Using in 2025

by Maggie Grant | Jul 15, 2025 | Content Marketing, Marketing Strategy, Social Media Tips, TikTok

If we are being totally honest here, no one has just one main app they stick to forever. It’s in with the new, out with the old (especially when it’s time to clear up that phone storage). Some apps are just part of the daily routine now. TikTok for the endless doom...
6 TikTok Trends Brands Should Know: Gen Z Edition

6 TikTok Trends Brands Should Know: Gen Z Edition

by Maggie Grant | Jul 10, 2025 | Content Marketing, Social Media Tips, TikTok

TikTok continues to dominate as one of the fastest-growing platforms in 2025, and I’m here to help you stay ahead of the curve. From trends your brand should be hopping on, to the ones it’s time to say “bye-bye” to, this is your guide to your...
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