Market Research 101

Market Research 101

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them....
Target Marketing 101

Target Marketing 101

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and...

What Is Personalized Content?

Today, it’s harder than ever to catch a customer’s attention. The Internet is awash with free content that provides helpful and valuable information to anyone needing it. How do you make your content stand apart? A relatively new method for not only grabbing your...