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Make the Most of Fall Marketing: Ideas for September Through December

Make the Most of Fall Marketing: Ideas for September Through December

by Sommer Poquette | Sep 22, 2025 | Content Marketing, Marketing Strategy, Small Business, Social Media Tips

Fall is the perfect time to connect with your audience. September 22 marks the official start of fall, and the season runs until December 21. That’s three months to embrace the changing seasons and refresh your marketing efforts. Here are some ideas you can put...
From Idea to Post: My Process for Creating Social Media Content

From Idea to Post: My Process for Creating Social Media Content

by Maggie Grant | Aug 6, 2025 | Instagram Marketing, Small Business, Social Media Tips, Target Market, TikTok

Let’s be real: my brain is in overdrive 99% of the time. Ideas? Constant. Focus? Questionable. Structure? It’s a work in progress. My creative process isn’t neat, color-coded, or Pinterest-worthy. It’s scribbled notes, sudden inspiration, and jumping from one idea to...
Gen Z Edition: Social Media Platforms My Friends are Using in 2025

Gen Z Edition: Social Media Platforms My Friends are Using in 2025

by Maggie Grant | Jul 15, 2025 | Content Marketing, Marketing Strategy, Social Media Tips, TikTok

If we are being totally honest here, no one has just one main app they stick to forever. It’s in with the new, out with the old (especially when it’s time to clear up that phone storage). Some apps are just part of the daily routine now. TikTok for the endless doom...
6 TikTok Trends Brands Should Know: Gen Z Edition

6 TikTok Trends Brands Should Know: Gen Z Edition

by Maggie Grant | Jul 10, 2025 | Content Marketing, Social Media Tips, TikTok

TikTok continues to dominate as one of the fastest-growing platforms in 2025, and I’m here to help you stay ahead of the curve. From trends your brand should be hopping on, to the ones it’s time to say “bye-bye” to, this is your guide to your...
Social Media: The Top of Your Marketing Funnel

Social Media: The Top of Your Marketing Funnel

by Sommer Poquette | Feb 19, 2025 | Marketing Strategy, Small Business, Social Media Tips

Many business owners believe that social media alone is the key to solving all their marketing challenges. If they post on Facebook, clients will come flocking. If only it were that simple. While social media is a powerful tool, it represents just the top of your...
What’s Your Local Visibility Score?

What’s Your Local Visibility Score?

by Sommer Poquette | Dec 28, 2023 | SEO, SEO Posts, Small Business, Social Media Tips

How can small businesses harness the power of online searches to attract more clients? Enhancing your online presence through a robust Google Business Profile and leveraging local listing services is key.  Why Google My Business Matters A staggering 70% of online...
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