If you worked hard putting together a video for your YouTube page, you most likely are looking to get as many eyes on it as possible. You may even be looking to make a little bit of extra cash from your YouTube Channel. Getting more eyes on your YouTube channel is entirely possible if you use the right tools.
If you are looking to make a little extra cash (or in some cases, a lot of money), you need to meet the following criteria before Google pays you:
- Have at least 1,000 subscribers.
- Reach 4,000 valid public watch hours in the past 12 months.
- Sign and agree to the terms and conditions.
- Have an AdSense account.
- Get reviewed and approved.
While this may all sound daunting to someone who has a new YouTube channel, it is not impossible. Many people have reached and even surpassed these requirements. Here are a few tips that may help you on the way:
Produce quality videos
Producing quality videos may seem like an obvious tip, but it must be said. Many people have now switched over to YouTube for their entertainment from their normal television viewing. If people are used to seeing good quality video on their television, they will want to see it on their computer, too! If you aren’t an experienced videographer, don’t stress it. There are plenty of programs out there that can help you, such as Invideo or iMovie.
Create an eye-catching thumbnail
If you want someone to view your video, you have to catch their eye before they even hit the play button. YouTube will automatically pick a thumbnail for you, but creating your own eye-catching graphic is usually the better option. Use bright colors and include the title of your video in big letters, so people will know right away what your video is about and if it matches what they are looking to watch.
Include closed-captioning on every video
In a study done by Verizon Media, 69% of people reported they watch videos with the sound muted. Often it’s due to where the person is watching the video. If you are watching a video in a public place, for example, chances are you have the volume set low or completed muted.
That’s where closed-captioning comes in. If you add closed-captioning to all your videos, you make it convenient for someone to watch your video anywhere. If you choose to add closed-captioning to your videos, YouTube will provide it for you without having to type everything out. However, it is recommended to double-check it and make the necessary edits. YouTube doesn’t often get it 100% correct.
Add CARDS to all your videos
If you can get someone to your YouTube channel, why not get them to stay and view some of your other videos? YouTube cards are interactive links that can appear on your video that can help promote relevant content. Consider them as teasers to some of your other videos. You can include up to 5 cards on a video. It is a great way to inform people of the other content you have on your channel.
If you are just getting started with your YouTube channel, reaching 4,000 hours of public views may sound out of reach. Staying consistent and using the above tips will help you along the way.
Are you looking for a marketing strategy for your YouTube channel? Reach out to Keep It Real Social, and we can help!
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