by Sommer Poquette | Nov 28, 2018 | Content Marketing, Social Media Tips
Once your goals are set, the next step is to figure out what your audience likes and wants. The best way to do this is to create a persona that describes your typical audience member. This should include demographic and psychographic information, but what’s most...
by Sommer Poquette | Nov 27, 2018 | Content Marketing
The first step in your content curation strategy is to establish clear goals because all of the other details depend on it. Once you know exactly what you hope to achieve through content curation, you can start making decisions on how to achieve that goal. Your...
by Sommer Poquette | Nov 26, 2018 | Content Marketing
Content is vitally important to any business today. Your content is how you communicate with your audience. Especially online, it’s no exaggeration to say that content is everything. Studies show that informational content has much more influence over customer...
by Sommer Poquette | Nov 17, 2018 | Social Media Tips
Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant...
by Sommer Poquette | Nov 16, 2018 | Social Media Tips, Target Market
The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it’s very detailed. A...
by Sommer Poquette | Nov 15, 2018 | Marketing Strategy, Social Media Tips
While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers. Additionally, not all segments of the population...
