by Sommer Poquette | Mar 27, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Making the right connections on LinkedIn (or on any networking platform) should never be hit or miss. Don’t leave your marketing to chance; instead, know exactly who you’re serving, who you want to speak with, and what you have to offer. 1.Know your target audience....
by Sommer Poquette | Mar 25, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
So you have a LinkedIn profile, now what? In addition to searching out viable connections (such as people you already know or have worked with in the past), publishing content should be at the top of your to-do list. Publishing the right content on your feed as well...
by Sommer Poquette | Mar 24, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Since you’re not approaching LinkedIn with a sales approach mindset, you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. One way...
by Sommer Poquette | Mar 23, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
LinkedIn is the premier social media platform for professionals in all industries. With over 260 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients. However, there are several LinkedIn “sins”...
by Sommer Poquette | Mar 22, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
With 260 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 260 million people? Let’s remember, however, that LinkedIn is NOT about sales: It’s about...
by Sommer Poquette | Mar 21, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence and build trust with buyers, and solopreneurs looking for...
