by Sommer Poquette | Feb 19, 2025 | Marketing Strategy, Small Business, Social Media Tips
Many business owners believe that social media alone is the key to solving all their marketing challenges. If they post on Facebook, clients will come flocking. If only it were that simple. While social media is a powerful tool, it represents just the top of your...
by Sommer Poquette | May 29, 2024 | Email Marketing, Facebook Marketing, Google My Business, Instagram Marketing, Marketing Strategy, SEO
Growing up, going into Downtown Petoskey was a big deal. We would go to the pharmacy, the JCPenny on the corner for our clothes, Ben Franklin’s for craft supplies, visit Jespersen’s for Pie and walk the streets window shopping. Sometimes, I could convince...
by Sommer Poquette | Feb 16, 2023 | Content Marketing, Marketing Strategy, Small Business
It’s never too early for small businesses to start planning their spring marketing campaigns. Spring is a great time to refresh your marketing strategy and connect with customers in new ways. Here are some spring campaign marketing ideas for small businesses to...
by Sommer Poquette | Feb 15, 2023 | Marketing Strategy, Small Business
When it comes to boosting your marketing and sales efforts, a marketing agency can be a total game-changer! If you’re feeling stuck or stressed, a trusted partner can help you take your vision and goals to the next level. With their specialized knowledge of...
by Sommer Poquette | Jan 18, 2023 | Marketing Strategy, Small Business
Valentine’s Day is yet another holiday with huge potential you can harness to market and grow your small business. It comes in third for holidays that generate the most revenue, beat out only by Christmas and Mother’s Day. Besides driving sales,...
by Sommer Poquette | Dec 1, 2022 | Content Marketing, Marketing Strategy
Content pillars are the foundation of your digital marketing strategy. They drive traffic to your website by improving SEO, giving your content focus, and acting as building blocks for additional content. What are Content Pillars Content Pillars are educational,...
