Email marketing can be such a powerful tool for communicating with your customers. If you are using a marketing platform such as Mailchimp or Constant Contact and you aren’t getting the return you would like, consider doing these five things:
Resend emails to people who did not open the first one
When you send out an email to your subscribers, don’t just forget about it. Pay attention to the number of people who opened it. Better yet, pay attention to the people who did not open the email. On average, 7 out of 10 people will not open your email. Most people’s inboxes are filled with emails. There’s not enough time in the day to go through them all sometimes. Resending your email again to the people who did not open it the first time can boost your open rate. However, don’t send the exact same email to your non-openers. It’s essential to change a few things.
It’s also important to wait 3-5 days before sending it out again. When you send your second email out to your non-openers, change the subject line and the preheader text and make them captivating so they will be intrigued to open the email. By resending your email to non-openers, you have a higher chance of increasing your open rate.
Have an eye-catching subject line
Your subscribers will first see your subject line, so you want it to be eye-catching. One way to do this is by using an incomplete sentence to captivate your readers to want to open the email. Be cautious about overusing this technique because you don’t want to annoy your readers.
Always use the preheader
The preheader summarizes the email that immediately follows the subject line. You don’t want to skip this part of creating an email. You always want to have something there. Using the preheader gives you another chance to entice your readers to open the email after they see the subject.
Always have a C.T.A. (Call to Action)
What’s the point of an email if it doesn’t get your readers to do something after reading it? Having a call to action on every email is important. Try and be more creative with your vocabulary on your call-to-action button. Instead of using words like “shop now,” use something more timely such as “shop our one-day sale now.” This lets the reader know that they only have a short time frame to take advantage of your call to action.
You also want to make sure your C.T.A. button stands out in your emails. It is OK to have multiple calls to action, but it’s advised to use no more than 3, depending on the length of your email.
Keep it short
When crafting an email to your subscribers, cover about 1-2 different ideas or points. You want to keep the email short because inboxes are overflowing and attention spans are shrinking.
When you send out emails to your subscribers, the goal is of course to get them to open it, but it is even better if they engage with you. Using the above tips can help with your open rates and engagement. Need help with your email marketing plan? Reach out to Keep It Real Social, and our experts can help you develop a plan.
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