If you have recently started a small business, you may be trying to think of ways to get the word out. Keep It Real Social has developed 9 Marketing Tactics that can get small businesses discovered!
Create a website
If you haven’t already, setting up your website should be one of the first things you do. Include contact information, details about your company, and a blog. Once your website has been created, don’t just set it and forget it. Keep your website updated. Post 2-3 blogs a month on your website. Adding to your website will turn it into an SEO (Search Engine Optimization) tool for you and help you show up more in searches.
Be active on social media
Social media isn’t an option for small businesses anymore; it’s a requirement. Customers expect companies to have a social media presence and will often go there to look for reviews. Make sure your social media profiles are complete, so it’s easy for people to find information. Not only do you want to be posting on your social media, but you also want to be engaging with your followers and other potential followers to help establish relationships with your customers and future customers.
Market research
What are your competitors doing to get sales? What is working for them and what isn’t working for them? Knowing your competition can help set you apart.
Set up Google My Business
If your business has a physical location, you will want to set up your Google My Business account. Setting up your account will help you become more discoverable in searches. Stay active on your Google My Business account by posting pictures weekly and posting any events or specials. Encourage reviews from your clients.
Network
Attend networking events to help get the word out about your new business. Meeting new people and promoting your business by word of mouth will always be a top marketing tactic. You may not reach as many people at one time as you would with online marketing, but you can develop meaningful, lasting relationships and hopefully long-time customers.
Event marketing
Events are coming back, which means another way to network with potential customers is through events such as conferences and tradeshows. Look for events that your customers will potentially attend. Tradeshows are great events to set up tables and showcase your product or service. Include a fun contest at your table where you collect emails for a chance to win a great prize!
Custom marketing items
If you have the budget for it, purchase branded items that include your company name and contact information.. Giving away items such as pens, pads of paper, koozies, or mugs that people can use and see your company information often is a great way to remind people of you and what you offer.
Email marketing
Once you have collected emails through your website or from events, keep in touch with them! Set up a marketing campaign promoting sales and specials. Send out coupons to your email list.
Hire a marketing consultant
If you feel like marketing your business isn’t your strong point, hire an expert! There are marketing experts (such as Keep It Real Social) that can consult with you on the best tactics for your business. There are even companies that you can hire to do it all for you so you can focus on making sales!
If you are looking to step up your marketing game or feel like your marketing tactics are not giving you the results you need, reach out to Keep It Real Social, and we can help you develop a marketing strategy together!
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