If you are a marketer, you understand the importance of using visual materials to grab a customer’s attention. About 90% of the information a person receives daily comes from visual perception.

Visual materials are significant when it comes to promoting on social media platforms. So how do you successfully convert your message through social media graphics? Read on to find out.

Why Graphics are Important For your Social Media Plan

Creating engagement
If you can get your message across with less text and more visual graphics, your followers will digest it more quickly. This can create an immediate impact. If your post impacts your followers, they are more likely to like, share, or comment on it, which will help improve your engagement score!

Improving the user experience
First impressions are important, especially when it comes to social media. If you want to establish a good relationship with potential followers, you want to catch their eye immediately. Having a creative and eye-catching graphic can do just that.

Advertising becomes more effective
By using captivating pictures, graphics, and videos, you can better showcase what you are selling, which is probably one of the main reasons you are on social media: To get those sales!

Tips for creating attractive graphics for social media

Follow your style guide
Social media is an extension of your organization’s brand. Using the same colors, fonts, and logos is a great way to help your followers relate your social media platforms to your brand.

Use design websites
You don’t need to be an expert graphic designer to create great graphics. There are many websites out there (some of them even free) that can help you create the perfect design. At Keep It Real Social, we are big fans of the website Canva. Canva can help you with everything from image sizing to choosing the best fonts and color palettes for different social media platforms.

Mix it up
Vary your graphics on your social media platforms with images, videos, and information. Be sure to use professional-quality images when creating graphics. Try to make the graphics that you create clean and easy to understand. Lastly, when using videos for social media, try to keep them short, so you don’t lose your followers’ attention.

Creating graphics for social media is one of our favorite things to do at Keep It Real Social. If you find yourself needing help creating graphics, reach out to us, and we can help!

Best practices for using graphics on social media