by Sommer Poquette | Apr 2, 2019 | Marketing Strategy, Social Media Tips
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create...
by Sommer Poquette | Apr 1, 2019 | Facebook Marketing, Social Media Tips
There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a...
by Sommer Poquette | Mar 30, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
LinkedIn was created in 2003 as a way to do business differently. It was founded as a business-related social network and has kept that reputation as the go-to place for business connections over these last 15 years. Not only can job seekers find hiring managers or...
by Sommer Poquette | Mar 29, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up...
by Sommer Poquette | Mar 28, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Even after conducting all your target market analysis and creating your client avatar, some people will still say NO to your products and services. The reasons are numerous – ranging anywhere from the price is not affordable to not understanding the benefits you’re...
by Sommer Poquette | Mar 27, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Making the right connections on LinkedIn (or on any networking platform) should never be hit or miss. Don’t leave your marketing to chance; instead, know exactly who you’re serving, who you want to speak with, and what you have to offer. 1.Know your target audience....
