by Sommer Poquette | Jan 21, 2026 | Content Marketing, Facebook Marketing, Instagram Marketing, Small Business, Social Media Tips
Valentine’s Day is more than a “Hallmark” holiday—it’s a powerful opportunity for your brand to build genuine connections with your audience in memorable, authentic ways. You don’t need a big budget or complex campaign. Instead, focus on sharing your personality and...
by Sommer Poquette | Jan 20, 2026 | Content Marketing, Facebook Marketing, Marketing Strategy
Over the years, we’ve worked with hundreds of small businesses, and they all want the same thing: to tell their story and share what they sell or do with their ideal client. They have the best intentions, but their specialty is running their business, not marketing...
by Sommer Poquette | May 29, 2024 | Email Marketing, Facebook Marketing, Google My Business, Instagram Marketing, Marketing Strategy, SEO
Growing up, going into Downtown Petoskey was a big deal. We would go to the pharmacy, the JCPenny on the corner for our clothes, Ben Franklin’s for craft supplies, visit Jespersen’s for Pie and walk the streets window shopping. Sometimes, I could convince...
by Sommer Poquette | May 13, 2024 | Content Marketing, Email Marketing, Facebook Marketing, Instagram Marketing, Small Business
Summer is on its way, and to help small businesses get a jumpstart on their social media planning, we’re thrilled to present a guide to upcoming summertime holidays and celebration days. We include suggested hashtags, innovative social media content ideas, and...
by Sommer Poquette | Mar 25, 2024 | Facebook Marketing, Online-Reputation-Management, Small Business
In an era where digital presence is intertwined with business success, the rise of social media hacking poses a significant threat to small businesses. With every passing day, the digital landscape sees an alarming increase in the number of hacking attempts, directly...
by Sommer Poquette | Oct 2, 2023 | Facebook Marketing
Having a Facebook Page is a basic way for businesses to establish an online presence, interact with their audience, and share updates. Introduced in April 2014, Facebook Business Manager offers advanced functionalities that go beyond the capabilities of a standalone...
