by Sommer Poquette | Nov 7, 2018 | Content Marketing
The first step in personalizing your content is to develop a clear message and goal for each piece of content you produce. If you don’t have a strategic reason for the content in the first place, personalization won’t help you reach your objective....
by Sommer Poquette | Nov 7, 2018 | Content Marketing, Target Market
Content personalization is driven by the data you have about your target market and their needs and behaviors. The more data you have about your audience, the more you can personalize your content to meet their needs. The foundation of your personalization is a...
by Sommer Poquette | Oct 30, 2018 | Content Marketing, Target Market
Today, it’s harder than ever to catch a customer’s attention. The Internet is awash with free content that provides helpful and valuable information to anyone needing it. How do you make your content stand apart? A relatively new method for not only grabbing your...
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Target Market
Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want...
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Social Media Tips
There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is...
by Sommer Poquette | Oct 25, 2018 | Email Marketing
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for...
