by Sommer Poquette | Oct 25, 2018 | Email Marketing, Social Media Tips
There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is...
by Sommer Poquette | Oct 25, 2018 | Email Marketing
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for...
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Social Media Tips
The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message and then...
by Sommer Poquette | Oct 25, 2018 | Email Marketing
You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a...
