by Sommer Poquette | Nov 13, 2018 | Email Marketing, Target Market
Email is a great way to do market research. It’s cheap, easy, and the results are fast. If you have an email list, you already have a pre-screened sample of your target market. By simply signing up, those people have expressed interest in your products. Here are...
by Sommer Poquette | Nov 11, 2018 | Email Marketing, Marketing Strategy
The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain. If you conduct your online survey correctly, you can gain valuable information...
by Sommer Poquette | Nov 10, 2018 | Email Marketing, Target Market
Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them....
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Target Market
Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want...
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Social Media Tips
There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is...
by Sommer Poquette | Oct 25, 2018 | Email Marketing
Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for...
