by Sommer Poquette | Jan 17, 2019 | Marketing Strategy, Online-Reputation-Management
Aside from the content of comments and reviews, you should consider your best arenas online. This means the websites or platforms where people are talking about your brand. You might find that people are discussing you most on Facebook or Twitter, or that your own...
by Sommer Poquette | Jan 16, 2019 | Marketing Strategy, Online-Reputation-Management
From your web searches and your alerts, you should be able to find several pieces of content about your business. Now it’s time to evaluate this content. The favorable content that you find gives you feedback and helps you understand how your advocates see your...
by Sommer Poquette | Jan 15, 2019 | Online-Reputation-Management
A great deal of work goes into managing your reputation online. In fact, there are even ORM firms that specialize in taking care of businesses’ online image. Although it is a complex operation with many moving parts, it’s easy for anyone to understand the...
by Sommer Poquette | Jan 14, 2019 | Online-Reputation-Management
There are three essentials for building and maintaining a good reputation online. These essentials will be elaborated on later in the course. Regularly Post the Right Content You can balance out content about your company from others by regularly posting your own...
by Sommer Poquette | Jan 11, 2019 | Online-Reputation-Management
Life Happens Online If you’re a farmer living deep in the hinterlands or a pioneer in a log cabin in the wilderness, you probably don’t need to worry about online reputation management. But if you take part in modern society, which is increasingly built...
by Sommer Poquette | Jan 10, 2019 | Online-Reputation-Management
Before you read any further, try this little experiment: Google your name, in quotes, and see what comes up. Look at the results. Is there anything that makes you feel uncomfortable? Do you feel okay with what people will see at the top of the list? Scroll down… do...
