by Sommer Poquette | Mar 30, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
LinkedIn was created in 2003 as a way to do business differently. It was founded as a business-related social network and has kept that reputation as the go-to place for business connections over these last 15 years. Not only can job seekers find hiring managers or...
by Sommer Poquette | Mar 29, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up...
by Sommer Poquette | Mar 28, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Even after conducting all your target market analysis and creating your client avatar, some people will still say NO to your products and services. The reasons are numerous – ranging anywhere from the price is not affordable to not understanding the benefits you’re...
by Sommer Poquette | Mar 27, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Making the right connections on LinkedIn (or on any networking platform) should never be hit or miss. Don’t leave your marketing to chance; instead, know exactly who you’re serving, who you want to speak with, and what you have to offer. 1.Know your target audience....
by Sommer Poquette | Mar 26, 2019 | LinkedIn Marketing, Social Media Tips
When it comes to using social media to market your business, choosing the correct platform can make or break your marketing efforts. LinkedIn is one of the premier social media platforms and it boasts a very professional atmosphere. While Facebook and Twitter are...
by Sommer Poquette | Mar 25, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
So you have a LinkedIn profile, now what? In addition to searching out viable connections (such as people you already know or have worked with in the past), publishing content should be at the top of your to-do list. Publishing the right content on your feed as well...
