by Sommer Poquette | Apr 8, 2019 | Facebook Marketing, Marketing Strategy
Getting back to business basics: You must market your business to your target audience or they won’t know you exist. And when it comes to marketing, why not use every tool available to you? When marketing on Facebook, one tool that is often overlooked is the Facebook...
by Sommer Poquette | Apr 3, 2019 | Facebook Marketing, Marketing Strategy, Social Media Tips
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more...
by Sommer Poquette | Apr 2, 2019 | Marketing Strategy, Social Media Tips
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create...
by Sommer Poquette | Mar 30, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
LinkedIn was created in 2003 as a way to do business differently. It was founded as a business-related social network and has kept that reputation as the go-to place for business connections over these last 15 years. Not only can job seekers find hiring managers or...
by Sommer Poquette | Mar 29, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up...
by Sommer Poquette | Mar 28, 2019 | LinkedIn Marketing, Marketing Strategy, Social Media Tips
Even after conducting all your target market analysis and creating your client avatar, some people will still say NO to your products and services. The reasons are numerous – ranging anywhere from the price is not affordable to not understanding the benefits you’re...
