Summer is a prime season for real estate sales, and as a realtor, it’s essential to make the most of this busy time. Here are some summer marketing tips for realtors to help you reach more potential clients and close more deals:
- Host outdoor events: Enjoy the warm weather and host an outdoor open house or client appreciation event. Everyone loves a B.B.Q., so why not fire up the grill for an open house? Think outside of the box and highlight the summer features of the home. For example, host a Bloody Mary bar if the patio and garden are remarkable. This is a great way to showcase a property and create a fun, memorable experience for potential clients.
- Use social media: Social media is a powerful tool for realtors, especially during summer. This is an opportunity to highlight the home’s summer features, such as the outdoor space, pools, proximity to beaches, parks, schools, etc. Better yet, take photos of the sunset view from the home or the patio space for entertaining and share this on social media. This will help your listings stand out and appeal to potential buyers. Share photos and videos of your listings and events on your social media channels to reach a wider audience and generate interest.
- Focus on local events: Summer is filled with fairs, concerts, and festivals. Attend these events and connect with people in your community. This is a great way to build relationships and generate leads. Remember, people buy from people; it’s crucial to network and be seen throughout the community. Often, someone will see you at an event, and it will remind them to ask you a question about a property or to help them list theirs!
- Stay top of mind: Finally, keep in mind potential clients by following up after showings, sending personalized emails, and continuing to provide value throughout the buying or selling process. The fortune is in the follow-up. Write a handwritten note or text to thank them for attending an event, or personally call them and invite them to another showing or private viewing. Treat your potential clients like you’d want to be treated, keep it personal and genuine.
By following these summer marketing tips for realtors, you can attract more clients, close more deals, and have a successful summer season.