As a business owner, you can’t afford to ignore Facebook. More people use Facebook than any other social media platform in the world. There are over 2 billion active users, meaning they are logging onto Facebook regularly. People take their mobile devices to the bathroom and to bed to keep socializing. Be honest, how many of you wake up, and the first thing you do is check Facebook?
All the Cool People are on Facebook (Joking!)
Pretty much everyone is on Facebook. Over the years, you’ve likely noticed that the old forums and message boards used to be popular have gone out of favor. Why? Facebook. It’s too easy to converse with people on Facebook rather than leave and go to another platform. If you’re not sure which platform to use after assessing where your audience is, choose Facebook.
When you boost a post on a page or run an advertisement on Facebook, the targeting potential is out of this world! You can create a customized audience, a look-a-like audience, remarket to former website visitors, and choose from a wide variety of demographics when you create an advertisement on Facebook. You really can’t get better at targeting than Facebook ads.
Facebook is Easy to Use
One thing that is great about Facebook is that it’s easy to use. Granny can even get on Facebook and figure it out. Even when you’re using it for business, anyone can create a Page or a Group very quickly with a few clicks. Then, if they want to advertise, it’s the same thing. Their system leads you right through targeting your audience and building your ads; almost anyone can do it.
Lots of Useful Features
Every day Facebook is adding more features to attract individuals and businesses. Think about Facebook Live, for example. They knew that video was popular on other platforms. Still, Facebook Live has taken off so much and so fast that people are using it in their closed groups and on their business pages to sell their merchandise just like television shopping networks. All free.
Once you start building your business page or group, you’ll get access to fantastic analytics to get to know your audience even more. When you glean the information from their analytics, you can use it to create even better products, services, and content for your audience.
You Can Build a Community
One of the driving factors of getting more traffic to your website is engagement. Facebook allows you to build an active community on your pages and within groups. Because the communication is back and forth, whether it’s a page or a group, a small business owner can build their brand, attract more people to them, and build a community of people ready to buy what they’re selling. That person could be you.
You really cannot afford to ignore Facebook while everyone is on Facebook. Some audiences are going to be found and attracted more quickly on some of the other networks depending upon your niche (fashion comes to mind on Pinterest). Still, for most business owners, you can’t beat Facebook.