Social media marketing uses social media channels, websites, content, and SEO to market a business, service, or product. It’s not an easy task, but here are 27 social media tips to help you have success.
- Provide Value
The single most important way to gain followers and keep them is to give them something of value worth following!
- Don’t Just Promote
And this means you can’t just post about how good your business is – no one wants to read that!
- Post What YOU Would Want to Read
To know if you’re on the right track, ask yourself if you would read it!
- Learn How to Create Titles That Grab Attention
Titles need to promise something different and speak to readers on an emotional level.
- Understanding the ‘Value Proposition’
Tap into the reason that people are interested in your niche. How does it improve their lives?
- Always Deliver on Your Promise
If you have a bombastic title, make sure the content can back it up!
- Make Your Followers Feel Important
Talk about your brand in a passionate way and make your subscribers feel like a part of an important ‘movement’ of some kind!
- Give Back to the Community
Don’t just post about your blog – take part in the communities you’re using to promote to.
- Be Personal (Where Appropriate)
Consider creating a personal brand if it suits the tone and subject matter of your business.
- Promote Your Social Media on Your Blog
Your blog promotion and social promotion should be synergistic.
- Learn to Sell the Lifestyle
Show the lifestyle that your customers want!
- Respond and Engage
Social media is a communication tool first and foremost. Make sure you actually respond to comments and questions!
- Be Consistent
Once you have created a pattern, stick to it!
- Experiment With Other Types of Content
Don’t be afraid to try quizzes or even computer games!
- Choose Your Platforms Carefully
The key is to choose the social media platform that is right for your business. They’re not all created equal.
- Take Advantage of New Technologies
Live video streaming is big right now and new – meaning it provides new opportunities. Don’t miss it and keep your eyes open for more opportunities like this in the future.
- Create a Professional Brand
A great logo will go a long way toward promoting your business.
- Go Cross-Niche
Stuck for ideas? Want to appeal to a new audience? Then try combining two different niches into one new one!
- Don’t Try to Cater to Everyone
Try to please everyone and you’ll end up pleasing nobody! Focus on one particular type of person with particular interests and be unapologetic about it.
- Use Advertising
Facebook ads are fantastic for finding targeted fans.
- Work With Partners and Influencers
Influencer marketing is one of your most powerful tools for gaining more followers.
- Use Contests and Other Events
Contests and other events help to get people more engaged and involved and they can also lead to more shares and promotions for your channel.
- Offer Discounts
The one type of self-promotion that is also providing value is a genuine discount. Make sure it is exclusive and appealing!
- Understand the Psychology of Sharing
People share things that allow them to express themselves. This is worth remembering when thinking of what to post to go viral.
- Make Great Quality Posts
Ultimately, what’s really important is that you write great content and present it well. This is what will really provide value. Can’t write? Hire a writer!
- Learn to Take Amazing Photos
Social media is also often very visual. Learn to take amazing photos and it will really help you to grab attention and build a following.
Using automated posting tools etc. can be useful in the right doses!
- Cultivate True Fans
Ultimately, the aim is not to build a large number of subscribers but to think more about quality. Build true fans and your business will thrive like never before!