by Sommer Poquette | Sep 14, 2022 | Social Media Tips
Social media is vital to marketing your small business, but it’s not enough to just be on social media. It’s a crowded arena where it’s easy for your message to get lost in the mob. Using the right hashtags in the right way will help amplify your...
by Sommer Poquette | Sep 2, 2022 | Instagram Marketing
The Instagram algorithm can be a tricky thing to figure out. It’s always changing. If you use Instagram to promote your small business, creating engaging content should be a priority. One thing that always helps with engagement is getting people to comment on your...
by Sommer Poquette | Aug 16, 2022 | Google My Business, SEO
All local businesses want to get more business in the door. To do this, they need to be visible online. If a company is not visible online, does it even exist? 97% of consumers search for products, services, and businesses online. You want them to find your business...
by Sommer Poquette | Aug 16, 2022 | Podcasting, Small Business
Podcasts are a great way to keep up with trends and learn new methods for growing and marketing your business. You’ll hear directly from small business owners who share insights into what’s helped them succeed. Not to be self-promotional, but I just launched a podcast...
by Sommer Poquette | Jul 21, 2022 | SEO
SEO — Search Engine Optimization — is the number one strategy for drawing customers to your website. Billions of people search the web every day looking for products and services. Optimizing your website for search helps all those potential new customers...
by Sommer Poquette | Jul 6, 2022 | Marketing Strategy, Social Media Tips, Target Market
After you’ve cleaned up your digital footprint and decided who you’re trying to reach, it’s time to create some SMART goals and decide which social media platforms are a good fit for your business, your commitment level, and your skillset. “The...
