Keywords – A Glimpse Into What Your Target Audience Wants And Needs

by Sommer Poquette | Jun 25, 2020 | SEO, Target Market

Let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy. Keywords and Key Phrases Before we go...

Google My Business Lunch & Learn: The Ultimate Guide to SEO and Local Search

by Sommer Poquette | May 4, 2020 | Email Marketing, Google My Business, SEO

REGISTER TODAY Did you know that 97% of customers will Google you before using your services, buying your product, or booking a consultation? Google My Business is a free service that lets you control how you appear in the local search engine to attract more business...

Small Business Tips for Marketing During COVID-19

by Sommer Poquette | May 1, 2020 | Email Marketing, Google My Business, SEO, Social Media Tips

As a small business owner, I understand how important it is to be found online, especially during these times. It is important to stay relevant, to be seen, but to also help others and be compassionate about their situation and what their small business is going...

Putting It All Together And Formulating A Solid SEO Strategy For Your Site And Your Business

by Sommer Poquette | Apr 1, 2020 | Google My Business, Marketing Strategy, SEO

In previous blog posts, I’ve shared quite a bit of information with you in regards to coming up with a solid SEO strategy that can boost your rankings, and the traffic Google and other search engines send your way. By the way, I haven’t spelled this out yet, but...

Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

by Sommer Poquette | Mar 31, 2020 | SEO, Social Media Tips, Target Market

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client...

Why You Need A Solid SEO Strategy And A Way To Measure Results

by Sommer Poquette | Mar 26, 2020 | Marketing Strategy, SEO, Website Development

Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind and no clear directions on how to get there. You may eventually make it to your destination, but it will take a lot longer and require more effort...