by Sommer Poquette | Nov 28, 2018 | Content Marketing, Social Media Tips
Once your goals are set, the next step is to figure out what your audience likes and wants. The best way to do this is to create a persona that describes your typical audience member. This should include demographic and psychographic information, but what’s most...
by Sommer Poquette | Nov 17, 2018 | Social Media Tips
Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant...
by Sommer Poquette | Nov 16, 2018 | Social Media Tips, Target Market
The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it’s very detailed. A...
by Sommer Poquette | Nov 15, 2018 | Marketing Strategy, Social Media Tips
While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers. Additionally, not all segments of the population...
by Sommer Poquette | Nov 12, 2018 | Social Media Tips, Target Market
Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are actually a form of social media that should be used to interact with your audience. If you use your blog well, you can find out...
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Social Media Tips
There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announce what’s coming up next. The idea is...
