If you have been struggling to get more likes, followers, and comments on your Facebook page, you are not alone. Over the past few years, the average reach on Facebook for organic posts has declined. Facebook engagement has also been on the decline. Hubspot reported that the average engagement rate in 2020 was 0.25% and had since dropped to 0.08% for accounts with more than 100K followers.
If you think this is all bad news and you are wasting your time on Facebook, read on. We have done our research and come up with six ways you can help grow your Facebook reach.
Reply to comments.
Social media is meant to be just that: social. To be social, you need to interact with people on your social media platforms, including Facebook. When someone comments on your post, make sure you reply back with a comment or at the very least react to the comment with a reaction button (like, love, care, or anger).
Post a conversation starter.
If you are looking for more engagement on your Facebook page, post a conversation starter. Ask a question or poll your audience. If you can get your followers to reply to each other, that is even better! Facebook has told us that posts that trigger a conversation between your followers will rank higher in feeds, resulting in a higher reach percentage.
Strive for more love than likes.
Since Facebook has added other reaction buttons other than the like button, the algorithm has weighted them more. Try posting content that makes people “feel” more so you can get a love or caring reaction (or even the anger button, but we try not to be negative) for a higher reach.
Post when your audience is online.
Facebook has always stressed that the newest content will always be at the top of a news feed. Research the times that you see your followers or future followers online. While it is pretty standard for most Facebook users to be online in the evenings, it is still essential to do your due diligence to find your industry’s best times.
Don’t post clickbait.
It can be very tempting to post an interesting picture that you know will get clicks, even if it has nothing to do with the link. This is a big no-no in the Facebook world. The Facebook algorithm will pick it up and penalize you.
Encourage your employees to share and like content.
If you are a business, some of your biggest fans can be your employees! Encourage them to be active on the Facebook page. Encourage them to like, share, and comment on posts. They are your biggest advocates, and because of this, what they do on Facebook will actually mean something.
Bonus! Post both organic and paid content.
If you really want to expand your reach, consider posting both organic and paid posts. When you add paid content to your strategy, you can target people you think may enjoy your page. More page likes and followers mean more eyes on your organic content.
It is important to remember that when you are posting on Facebook, the algorithm will reward you for content that engages people. After all, isn’t that what social media is all about?
If you are looking for help with improving your Facebook stats, reach out to Keep It Real Social. Our professional staff has the tools and knowledge to design the right kind of content to help increase your reach!