by Sommer Poquette | Mar 20, 2020 | Marketing Strategy, Social Media Tips
Hello, from my office in downtown Petoskey. The hustle and bustle out my window are a little slower and quieter today. With COVID-19, I know there’s a lot of uncertainty. As a social media expert, I’m working hard to help my clients manage this turbulent time. If...
by Sommer Poquette | Nov 24, 2019 | Marketing Strategy, Social Media Tips
Deciding what to post on social media can be overwhelming. Most small businesses are using too many platforms and either cross-posting, not posting, or choosing to post quantity or quality. Here’s some advice to help make life a little more straightforward when...
by Sommer Poquette | Aug 15, 2019 | KRS-News, Marketing Strategy
Have you ever thought about attending a business conference or summit? If you have never been, it can be pretty intimidating and sometimes even downright scary. There are so many reasons to attend a conference, the main one being that once you push past your fears,...
by Sommer Poquette | Aug 13, 2019 | Marketing Strategy, Social Media Tips
As a woman business owner, one of my favorite things to do is to attend women-owned conferences. You walk into a conference unsure and walk out with a confidence that can’t be described. You also make amazing connections that are invaluable. Today I’m...
by Sommer Poquette | May 1, 2019 | Marketing Strategy, Social Media Tips
Want to be a big sensation on social media? Then you need to go right back to the basics and ask yourself what it is your business actually does and why it does it. It is not enough to think of your social campaign in a vacuum. It is not enough to think of it as...
by Sommer Poquette | Apr 8, 2019 | Facebook Marketing, Marketing Strategy
Getting back to business basics: You must market your business to your target audience or they won’t know you exist. And when it comes to marketing, why not use every tool available to you? When marketing on Facebook, one tool that is often overlooked is the Facebook...
