by Sommer Poquette | Mar 12, 2019 | KRS-News, Marketing Strategy
If you want to leverage social media for your business, it is important to know what is and what is not working. Over the last 12 years, I have seen businesses spend thousands of dollars on social media marketing. They come to me frustrated. Their efforts are not...
by Haley Rummer | Feb 1, 2019 | Marketing Strategy, Pinterest Marketing
You’re working hard to create a Pinterest marketing strategy that’s effective in helping your brand to boost engagement and build community. You know that an involved audience is more apt to become customers, potentially even evangelists of your product. One strategy...
by Sommer Poquette | Jan 17, 2019 | Marketing Strategy, Online-Reputation-Management
Aside from the content of comments and reviews, you should consider your best arenas online. This means the websites or platforms where people are talking about your brand. You might find that people are discussing you most on Facebook or Twitter, or that your own...
by Sommer Poquette | Jan 16, 2019 | Marketing Strategy, Online-Reputation-Management
From your web searches and your alerts, you should be able to find several pieces of content about your business. Now it’s time to evaluate this content. The favorable content that you find gives you feedback and helps you understand how your advocates see your...
by Sommer Poquette | Nov 15, 2018 | Marketing Strategy, Social Media Tips
While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers. Additionally, not all segments of the population...
by Sommer Poquette | Nov 11, 2018 | Email Marketing, Marketing Strategy
The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain. If you conduct your online survey correctly, you can gain valuable information...
