Do you want a simpler approach, but one that uses your already strong content that is performing well? Boosted posts use Facebook Ad manager so you can pick your preferred demographic and share strong content with a large number of Facebook users. It’s a paid promotion option. This option is less in-depth, much more straightforward, but has fewer customizable options than you will get with a Facebook ad. It’s another excellent option to consider, depending on your campaign goal.
How to Choose:
So, which option do you choose? This will depend on the goals you have set for your campaign. Facebook ads have more custom functionality and are meant to provide marketers with a specific outcome or action. Facebook ads are best when your goal is to rely on your audience to take a specific action, such as asking them to read a particular blog post you wrote or signing up for a promotion, or your newsletter.
Boosted posts work great if you are hoping to increase your audience and build engagement. This is an advantageous strategy for gathering page likes or members to your group, and a great way to build a fan base. These are both great options but for different reasons. Keep in mind, it’s ok to a combination of both for best results.
While advertising options can become overwhelming, knowledge is power, and a bit of knowledge will help you decide the right path for you, your brand, and campaign. Trial and error is expected, so don’t get discouraged. Keep up the good work; you’ll soon begin to see results.
Advertising your business on social networking sites is a smart investment, but there are tons of advertising choices online today. All of the options can get confusing, especially if they seem similar, which do you choose? Let’s compare Facebook ads and boosted posts to understand the two better and decide which option is best for you.
Facebook Ads:
It can be confusing when you see a Facebook ad, and it appears similar to ordinary posts. The difference is, behind the scenes. These ads offer marketers so much more; you get to define your campaign goals. If you haven’t already read my blog post, Facebook Ad for beginners or How to Choose Which Type of Facebook Ad to Run, I encourage you to do so; it will help you understand the different options available to you. With Facebook Ads, you’ll be able to gain a wide array of valuable insights on your ads’ performance, such as the number of clicks to your website or the level of engagement with a particular post. Also, Facebook ads come with various formatting options, making them more eye-catching. You can choose from single image ads, ones with a carousel of images, or even slideshow ads. These options can be tailored to your specific purpose.
Boosted Posts:
Do you want a simpler approach, but one that uses your already strong content that is performing well? Boosted posts use Facebook Ad manager so you can pick your preferred demographic and share strong content with a large number of Facebook users. It’s a paid promotion option. This option is less in-depth, much more straightforward, but has fewer customizable options than you will get with a Facebook ad. It’s another excellent option to consider, depending on your campaign goal.
How to Choose:
So, which option do you choose? This will depend on the goals you have set for your campaign. Facebook ads have more custom functionality and are meant to provide marketers with a specific outcome or action. Facebook ads are best when your goal is to rely on your audience to take a specific action, such as asking them to read a particular blog post you wrote or signing up for a promotion, or your newsletter.
Boosted posts work great if you are hoping to increase your audience and build engagement. This is an advantageous strategy for gathering page likes or members to your group, and a great way to build a fan base. These are both great options but for different reasons. Keep in mind, it’s ok to a combination of both for best results.
While advertising options can become overwhelming, knowledge is power, and a bit of knowledge will help you decide the right path for you, your brand, and campaign. Trial and error is expected, so don’t get discouraged. Keep up the good work; you’ll soon begin to see results.
