If you own a retail store where people come in and purchase from you, you may think that there is no reason for your small business to have a blog. I challenge you to rethink this. Having a blog and staying active on it can bring in more customers to your business. Here are five reasons why small business retail stores should think about having a blog on their website:
Keep your website fresh and continuously updated
The last thing you want is for a potential customer to visit your website and have it be outdated. Having a blog and continuously updating it with new content can help prevent your website from getting stale. If you are using the right keywords in your blog posts, it can also help you rank higher in searches, resulting in more people visiting your website and learning about your business!
Attract new customers
If someone comes across one of your blog posts in a search, chances are they will be checking out the rest of your website while they are there. Blogging is a great way to have people learn about your small business and become potential new customers. Including backlinks in your blog posts will also help with people exploring other pages of your website.
Gain a competitive edge
There are plenty of retail stores out there that do not have a blog as part of their website. Stand out from your competitors online and have a blog! Show your customers and potential customers that you are knowledgeable about the product or services you sell. Having a blog with a lot of information will give you a competitive edge over other businesses in your industry.
Build your brand
If you are trying to build your brand, it helps to be everywhere, including online. As stated previously, not a lot of retail businesses have blogs. If your company has one and you are constantly showing up on it, you are automatically building your brand and the knowledge of your industry.
Help with staffing
Blogging is a great way to get your company name out there. Your blog posts can also be sharable, which can help get more eyes on your website. If you are looking for retail staff for your business, which many people are at this time, blogging about it can help get more eyes on your job post! Your readers can share your content with the people they know are looking for a job. Your blog is another place to advertise your job post other than social media, newspapers, or online job boards.
Blogging can sometimes feel like a hassle and just one more thing you must do for your marketing strategy. If you find yourself putting blogging or other digital media tasks on the back burner, reach out to Keep It Real Social and let us take the work off your desk for you.