by Sommer Poquette | Mar 20, 2020 | Marketing Strategy, Social Media Tips
Hello, from my office in downtown Petoskey. The hustle and bustle out my window are a little slower and quieter today. With COVID-19, I know there’s a lot of uncertainty. As a social media expert, I’m working hard to help my clients manage this turbulent time. If...
by Sommer Poquette | Dec 18, 2019 | Google My Business, Social Media Tips
Google My Business is a free marketing tool, and it’s very underutilized. Most businesses haven’t claimed their business on Google My Business, and those that have, they’re not optimizing their profile. If you build a business, you need as many roads...
by Sommer Poquette | Dec 15, 2019 | KRS-News
Keep it Real Social is pleased to announce that Haley Reed Rummer has joined the company as the executive assistant to Sommer Poquette, founder, and CEO. Haley assisted Sommer Poquette from 2010-2014 with Sommer’s professional blogging career, content creation,...
by Sommer Poquette | Dec 15, 2019 | KRS-News
When I left my full-time job in October of 2018 to work for myself again, I attended a local vision board workshop. That board was and is something I still credit for helping me get to where I am today. Seriously. Most of what I put on my board in October of 2018 has...
by Sommer Poquette | Dec 4, 2019 | Google My Business, SEO, Social Media Tips
There is buzz about the recent Google update they are calling Bedlam. The update focused on neutral matching. So what does this mean? The update is focused more on business descriptions and content versus keywords in a business name. Google search is a service. We are...
by Sommer Poquette | Nov 24, 2019 | Marketing Strategy, Social Media Tips
Deciding what to post on social media can be overwhelming. Most small businesses are using too many platforms and either cross-posting, not posting, or choosing to post quantity or quality. Here’s some advice to help make life a little more straightforward when...