by Sommer Poquette | May 1, 2020 | Email Marketing, Google My Business, SEO, Social Media Tips
As a small business owner, I understand how important it is to be found online, especially during these times. It is important to stay relevant, to be seen, but to also help others and be compassionate about their situation and what their small business is going...
by Sommer Poquette | Jul 22, 2019 | Email Marketing, Facebook Marketing, Social Media Tips
Facebook Messenger bots are becoming a popular way to connect with customers and prospects primarily because it’s quick and automated, allowing you to focus on your marketing and client calls. It’s a very cool form of Artificial Intelligence but it is merely another...
by Sommer Poquette | Nov 13, 2018 | Email Marketing, Target Market
Email is a great way to do market research. It’s cheap, easy, and the results are fast. If you have an email list, you already have a pre-screened sample of your target market. By simply signing up, those people have expressed interest in your products. Here are...
by Sommer Poquette | Nov 11, 2018 | Email Marketing, Marketing Strategy
The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain. If you conduct your online survey correctly, you can gain valuable information...
by Sommer Poquette | Nov 10, 2018 | Email Marketing, Target Market
Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them....
by Sommer Poquette | Oct 25, 2018 | Email Marketing, Target Market
Effective marketing boils down to this: Find an audience, figure out what they need or want, and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want...
