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Small Business Tips for Marketing During COVID-19

Small Business Tips for Marketing During COVID-19

by Sommer Poquette | May 1, 2020 | Email Marketing, Google My Business, SEO, Social Media Tips

As a small business owner, I understand how important it is to be found online, especially during these times. It is important to stay relevant, to be seen, but to also help others and be compassionate about their situation and what their small business is going...
Putting It All Together And Formulating A Solid SEO Strategy For Your Site And Your Business

Putting It All Together And Formulating A Solid SEO Strategy For Your Site And Your Business

by Sommer Poquette | Apr 1, 2020 | Google My Business, Marketing Strategy, SEO

In previous blog posts, I’ve shared quite a bit of information with you in regards to coming up with a solid SEO strategy that can boost your rankings, and the traffic Google and other search engines send your way. By the way, I haven’t spelled this out yet, but...
Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

by Sommer Poquette | Mar 31, 2020 | SEO, Social Media Tips, Target Market

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client...
Why You Need A Solid SEO Strategy And A Way To Measure Results

Why You Need A Solid SEO Strategy And A Way To Measure Results

by Sommer Poquette | Mar 26, 2020 | Marketing Strategy, SEO, Website Development

Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind and no clear directions on how to get there. You may eventually make it to your destination, but it will take a lot longer and require more effort...
Google Bedlam Update for Local Search

Google Bedlam Update for Local Search

by Sommer Poquette | Dec 4, 2019 | Google My Business, SEO, Social Media Tips

There is buzz about the recent Google update they are calling Bedlam. The update focused on neutral matching. So what does this mean? The update is focused more on business descriptions and content versus keywords in a business name. Google search is a service. We are...

Google SEO and Local Search

by Sommer Poquette | Aug 23, 2019 | Google My Business, SEO, Social Media Tips

Google SEO and local search. This is a topic I’m passionate about. When Natalie Eckdahl asked for me to join her as an expert on Google SEO and local search for her BizChix podcast, I said, “Sign me up!” I’ve listened to every episode of the BizChix podcast, I’m an...
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