Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

by Sommer Poquette | Mar 31, 2020 | SEO, Social Media Tips, Target Market

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client...

How The Small Guy Can Win – Relevancy Matters

by Sommer Poquette | Mar 30, 2020 | Branding, Social Media Tips

Large websites (think Wikipedia), and those that have been around for a long time, often have a leg up on the competition for the top search result spots in your favorite search engines. That doesn’t mean you don’t have a shot though. In an effort to bring their...

Boost Your Authority And Make Sure Google And Your Users Take You Seriously

by Sommer Poquette | Mar 29, 2020 | Google My Business, Social Media Tips

As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually, right after you learn about keywords, and for good reasons. It is one of the significant factors of how well you will rank for anything on your entire...

Is Your Site Trustworthy? Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking

by Sommer Poquette | Mar 28, 2020 | Online-Reputation-Management, Social Media Tips, Website Development

If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content yet they are buried deep down in the search results while other sites rank higher....

Conducting Business Virtually through the COVID-19 Pandemic

by Sommer Poquette | Mar 24, 2020 | KRS-News, Social Media Tips

Keep it Real Social is open and available to conduct business virtually. We are here to help small businesses navigate these uncertain times. Technology and communications are an essential part of our world, and we are here to do whatever we can to help you. Feel free...

Social Media Management and the COVID-19 Crisis

by Sommer Poquette | Mar 20, 2020 | Marketing Strategy, Social Media Tips

Hello, from my office in downtown Petoskey. The hustle and bustle out my window are a little slower and quieter today. With COVID-19, I know there’s a lot of uncertainty. As a social media expert, I’m working hard to help my clients manage this turbulent time. If...