Ten Blog Post Ideas to Promote Unique Downtowns

by Sommer Poquette | May 29, 2024 | Email Marketing, Facebook Marketing, Google My Business, Instagram Marketing, Marketing Strategy, SEO

Growing up, going into Downtown Petoskey was a big deal. We would go to the pharmacy, the JCPenny on the corner for our clothes, Ben Franklin’s for craft supplies, visit Jespersen’s for Pie and walk the streets window shopping. Sometimes, I could convince...

10 Spring Marketing Ideas

by Sommer Poquette | Feb 16, 2023 | Content Marketing, Marketing Strategy, Small Business

It’s never too early for small businesses to start planning their spring marketing campaigns. Spring is a great time to refresh your marketing strategy and connect with customers in new ways. Here are some spring campaign marketing ideas for small businesses to...

Five Benefits of Hiring a Marketing Agency

by Sommer Poquette | Feb 15, 2023 | Marketing Strategy, Small Business

When it comes to boosting your marketing and sales efforts, a marketing agency can be a total game-changer! If you’re feeling stuck or stressed, a trusted partner can help you take your vision and goals to the next level. With their specialized knowledge of...

Valentine’s Day Marketing Ideas

by Sommer Poquette | Jan 18, 2023 | Marketing Strategy, Small Business

Valentine’s Day is yet another holiday with huge potential you can harness to market and grow your small business. It comes in third for holidays that generate the most revenue, beat out only by Christmas and Mother’s Day. Besides driving sales,...

Using Content Pillars for Your Digital Marketing Strategy

by Sommer Poquette | Dec 1, 2022 | Content Marketing, Marketing Strategy

Content pillars are the foundation of your digital marketing strategy. They drive traffic to your website by improving SEO, giving your content focus, and acting as building blocks for additional content. What are Content Pillars Content Pillars are educational,...

SMART Goals & Choosing Social Media Platforms for Your Small Business

by Sommer Poquette | Jul 6, 2022 | Marketing Strategy, Social Media Tips, Target Market

After you’ve cleaned up your digital footprint and decided who you’re trying to reach, it’s time to create some SMART goals and decide which social media platforms are a good fit for your business, your commitment level, and your skillset. “The...