5 Tips to Appear on Google Maps for Your Small Business

by Sommer Poquette | Feb 28, 2023 | Google My Business, SEO, Small Business, Social Media Tips, Target Market

Google Maps has become a crucial tool for small businesses to attract customers and drive foot traffic to their storefronts. However, not all small businesses appear on Google Maps, which can significantly affect their online visibility. Here are five things small...

SMART Goals & Choosing Social Media Platforms for Your Small Business

by Sommer Poquette | Jul 6, 2022 | Marketing Strategy, Social Media Tips, Target Market

After you’ve cleaned up your digital footprint and decided who you’re trying to reach, it’s time to create some SMART goals and decide which social media platforms are a good fit for your business, your commitment level, and your skillset. “The...

Keywords – A Glimpse Into What Your Target Audience Wants And Needs

by Sommer Poquette | Jun 25, 2020 | SEO, Target Market

Let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy. Keywords and Key Phrases Before we go...

How to Choose Which Type of Facebook Ad to Run

by Sommer Poquette | May 20, 2020 | Facebook Marketing, Social Media Tips, Target Market

Now that you know how to get started with your first Facebook advertising campaign and the benefits of using Facebook ads to reach your target market, it’s time to learn about the 6 most commonly used Facebook ads and how to choose which one is best for your...

Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

by Sommer Poquette | Mar 31, 2020 | SEO, Social Media Tips, Target Market

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client...

Your Perfect Customer – How to Create a Target Market Profile

by Sommer Poquette | Nov 16, 2018 | Social Media Tips, Target Market

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it’s very detailed. A...