by Sommer Poquette | Apr 8, 2021 | Marketing Strategy
With spring in swing and summer slowly creeping up on us and states beginning to open up more since the start of the pandemic, what can retailers do to get people back into their stores? Take advantage of the summer holidays approaching, like Memorial Day and July...
by Sommer Poquette | Sep 15, 2020 | Content Marketing, Marketing Strategy
When using social media to drive traffic, it’s essential to recognize that some activities provide short-term, quick bursts of traffic while others work longer. I call this the short-tail and long-tail, and they’re both different strategies with different...
by Sommer Poquette | Sep 9, 2020 | Marketing Strategy, Social Media Tips
Social media marketing is an excellent way to stay in touch with your current clients and reach potential clients. Often small business owners will use social media marketing without a plan. I call this throwing spaghetti at the wall to see what will stick. It can be...
by Sommer Poquette | Aug 24, 2020 | Facebook Marketing, Marketing Strategy
If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to...
by Sommer Poquette | Aug 12, 2020 | Marketing Strategy
What is a social media audit, and why is it important? Simply put, a social media audit is a review of what is working and what can be improved across your social media channels. The word “audit” seems scary and intimidating, but it comes down to...
by Sommer Poquette | Jul 15, 2020 | Marketing Strategy, Social Media Tips
According to Influencer Marketing Hub, there are more than 75 social media sites in 2020. It would be impossible to create, optimize, and manage so many social media platforms for business. It would cost a fortune even to outsource the management. So how do you decide...
